Tuesday, July 7, 2009

Who's The Boss? You Are.



Agron, Inc. is the exclusive accessory licensee for Adidas America and one of the largest suppliers of sports and children’s products to large retail chains. Each year, Agron sales representatives gather for three sales meetings, each with a theme or key message related either to a new technology or product to push in the upcoming quarter or a new sales technique to help the firm become more dynamic. The Agron team says reps are ten percent more likely to remember their message or pitch when message-related promotional products are used.

As a result, this past year the team selected an 11-ounce Budget Mug branded with this quarter’s “Who’s the boss?” message, which reminded them of the “World’s Best Boss” mug made famous by actor Steve Carrel in the hit show “The Office.” Both the team and staff enjoyed their new promotional mugs, which brought actor Steve Carrel to mind and helped the reps remember their message and meet sales goals for another quarter.

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