Cost-Efficient Rewards

The economy is showing signs of hope for 2010, but what about the rest of this year? According to research from BtoBonline.com, 43.7% of marketers will decrease their marketing budgets this year in response to the recession. This figure has increased from December, when only one-quarter of marketers said they planned to cut their marketing budgets this year. With decreased budgets comes constrained spending on promotional campaigns. That's why more businesses will be looking for less expensive promotional products and corporate gifts through
the rest of this year.

One solution to this problem is to seek out promotional items of high quality that are cheaper, but still provide practical functions on a consistent basis. A great example would be giving away promotional vineyard bottle stoppers. These are cost-efficient promotional products that can be distributed in large amounts at the office, corporate events, trade shows, or even through the mail. More importantly, they are effective for branding purposes because they stick around the household and are used continually to keep wine fresh after those special dinners and family gatherings. Even if your business may be heading towards a standstill in marketing spending, there should always be room for practical promotional campaigns that avoid running your budget dry.